Be Successful in Concert Promotion
Most theaters, arts centers, and arenas etc , will hire out their concert hall for special events. You, the up and coming Events Manager could easily arrange for a POPULAR or NICHE act to appear some months ahead. You could be a friend of the artiste or just want to bring an act for your community to see. Perhaps a Latino Pop Star? and you have strong links to the Latino community across the country.
To recoup the cost of hiring the venue and paying the staff and the artist, you will of course have a given amount of seats and you will price the seats accordingly. Your obvious goal is to make a handsome profit and you must not fail. Presuming you’ve done some research and you have secured the services of a great act you can get down to the business of promotion. But first we find some seat booking software.
Well I dont know exactly what cut booking agents take when they sell your tickets but if you have a month or two in advance you can easily manage all this your self with some theatre plan software for your website. That way you can plug the website into your network and with some clever marketing you can watch your venue gradually fill up and even automate the process online.
For instance you will invite your community to reserve their seats themselves, they can actually choose where they want to sit and whats more you will capture their email, address and telephone numbers into your online reservation system for future marketing opportunities. You dont have to take immediate payment using an expensive online payment system, but you will be able to contact them by email and phone to arrange payment in other ways.
You could save money by allowing your customers to accept e-tickets in their email and you wont have to spend a fortune sending seat tickets in the post. Customers can print from a PDF or email receipt and you can even go as far as checking with a barcode reader at the venue.
You have time to use word of mouth, community newspaper, local and national advertising to guarantee a sold out performance and you can monitor everything from the comfort of your own home.
Now if you are successful with your theater plan software and the show is a fine success?….what a great achievement and most probably a handsome profit if you got your sums right. Now you have a a huge database to work with onselling other products and services and ready for your next special event. Well done.
This entry was posted on Tuesday, February 24th, 2009 at 7:23 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.