Investor Web Site
It sometimes can be challenging to find motivated sellers as an investor. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.
Thanks to a sagging economy finding motivated sellers is not difficult. Truth be told, there simply is not. How is it possible to get them contacting you?
I found that an excellent way to find motivated sellers is on the internet. If you look around even a little you’ll find plenty of services offering motivate seller lead lists. What I’m intimating is a website that an investor controls and owns. Summarily, a solution owned by you that generates leads of motivated sellers.
How should you put such a solution into action? It starts with an excellent web presence. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should demonstrate that you’ve worked out problems for other motivated sellers. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. Be sure it has a way for visitors to get their vital property and contact info to you.
Begin with an expert internet solution that you build yourself or hire someone to create. Or you can get a pre-designed template and make some modifications to it. Making something from scratch or buying a template from a store will require coding competence. You must have capital to hire someone. Time is money and you need to decide what your time is worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Convincing testimonials should also be included. Use your offline credibility kit and migrate it to an online fashion. Actual photo-copied letters are excellent if you have them. Audio testimonials are an excellent option. There is nothing more convincing than a satisfied customer.
Visitors to your site will submit their information using your forms if you use convincing sales copy. I’ve discovered that Dan Kennedy is an excellent source to use when writing your content. He’s a man among boys when it comes to copy writing. Get his book called, The Ultimate Sales Letter, and read it cover to cover. Construct each page of the site with compelling copy and a great call to action.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. Property information and contact info should be secured on the forms. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Maybe the biggest challenge is getting visitors to your new website. A great way to do this is to advertise using Yahoo Search Marketing. You can accomplish this with SEO and paid advertising. Once you start receiving traffic you may find that you’ll need to tweak your copy. If your visitors aren’t turning to leads the way you would like then try rearranging or re-writing the content. You can increase your conversion rates by utilizing squeeze pages and landing pages.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.
This entry was posted on Sunday, January 24th, 2010 at 4:39 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.